Bio: Zach works at the intersection of creators and platform strategy. As a Strategic Partner Manager at YouTube, he works directly with creators across gaming, shopping, and general entertainment to help build out their strategies and act as a direct line to YouTube. He leverages his comprehensive industry expertise to help his partners scale their presence and unlock new opportunities on the platform. Before joining Google, Zach worked at ASUS as a Brand Marketing Manager, where he built bespoke campaigns, cause marketing initiatives, creator programs, and led event activations for major tradeshows (such as: Adobe Max, Pax, TwitchCon, XGames, CES). His background is deeply rooted in community building and gaming, having previously served as a Gaming Community Manager at Microsoft where he led grassroots gaming initiatives and product activations.